Zummer is a playful summer brand that came to life with an inflatable sofa called Tchill and was intended to be the mother company for other fun products.
The symbol of this versatile brand was formed by three cheerful elements composing a “Z”. The color set gave it a light playful finishing.
The rounded lettering resulted from an intense redraw of a typeface, where most of the letters were drawn from sketch. Their strong identity makes them also work isolated pretty well.
