Big Dudes is a concept for a music store. Based off of a real music store in Kansas City, Mo. I rebranded the company's identity completely. By changing the color scheme and adding a little vibrance with a grizzly bear as the icon. Which helped me capture a contemporary feel that embodies the name of the store. The identity system is flushed throughout an arrangement of collateral items such as employee wear, tags, bags, a web presence and business cards