School Project | ADM/Drexel Year 3 Sem 1 Visual Communication 3 | 2017
Brief
Design the branding of a fictional restaurant. I drew "plant-based or vegetarian" from the lot for restaurant type.
Solution
I created YOS (Soy in reverse)—a fast casual vegetarian restaurant targeted at young working adults out on their lunch break, or for a chill dinner after work. I wanted my restaurant to be fun and wacky to change the impression of vegetarian restaurants. To do this, I adopted a bright colour palette and scanned vegetables like tomatoes, carrots, onions, etc. to create unique patterns.
