Print ad
Poster
Billboards
Information boards in hotels, tourist informations and travel agencies
A big print shows the many faces of Madhya Pradesh. The pattern is made of many detailed pictures about attractions and sights in Madhya Pradesh, linked to certain categories.
On facebook, we asked tourists to tell us about the many experiences they had and to share thim with their friends and the public. As a reward they got the opportunity to win another trip to Madhya Pradesh.
On Foursquare people were motivated to check in Madhya Pradesh. If they did, they got a special check-in bonus with discounts for their next trip.
Outdoor
In tourist restaurants we served the traditional food called ‚Thali’ which is a plate filled with little bowls of food and sauces. Not only a tradition, but a symbol for the variety of Madhya Pradesh.
AD: Sudarshan Waghmare, Sandip Gaikwad, Amit Thakur
CW: Shahnawaz Khan
Agency: Ogilvy & Mather, Mumbai
