ŠUZA – inviting children to play with technology

ŠUZA is the science popularization program of the Faculty of Electrical Engineering and Computing (FER), University of Zagreb.

The Program is intended for primary and secondary education students and their teachers. Through visits to schools, educational workshops for students and teachers and various events at the Faculty their interest in STEM (Science, Technology, Engineering and Mathematics) fields is encouraged.

The visual identity needed to address high school students potentially interested in enrolling FER, as well as children of all ages, and communicate about technology in a visually friendly, straightforward and progressive way. Based on the idea of creativity in computer assisted technologies, the solution plays with and deconstructs the logotype ŠUZA.

Since nowdays the screen is the primary domain of visual identity, we developed a dynamic onscreen identity, with animation as its basic form of appearance. The still frames from the animations provide the static versions of the resulting variable identity. The colors are derived from the recognizable RGB scale and can be used in all combinations.

We also developed the three first seasonal identities for the yearly ŠUZA activities including workshops, lectures, festivals etc., showing how the basic identity can be taken further to produce a vast range of thematic, visually rich seasonal content.

The seasonal identities use digital references and phenomena such as creative glitch or early gaming graphics.

Faculty of Electrical Engineering and Computing, University of Zagreb / Mislav Grgić (Dean, Founder of ŠUZA), Gordan Gledec (Vide Dean, Head of ŠUZA), Marko Delimar (Vice Dean), Tomislav Jagušt, Anamari Nakić, Ana Sović Kržić (Organizing Committee of ŠUZA)

Bruketa&Žinić&Grey / Mirna Ptiček (Art Director), Davor Bruketa (Creative Director), Maša Ivanov (Account Director), Nikola Slamić (Copywriter), Josipa Pipunić (Account Assistant)

Justine Babut, Elena Gugliemotti (Designers)