#websiteredesign #uidesign #bsnlrevamp #classromproject
Reimagining BSNL, India's Biggest Public Sector Telecom Provider.
As a classroom project the brief was to revamp a brand from it's branding to complete website experience. The was done in my 4th semester of the bachelor degree in design.
I choose BSNL, as a brand to reimagine for the faster growing Indian Telecom market and compete against the odds of private sector giants.
Note: The project was done before idea and vodafone merger was announced.
#brandingrevamp #logodesign #logo #logobsnl
Logo Story
The main concept behind the design has been to use the curve forms and shapes to represent india and connectivity. The design form and composition has been inspired from the center part of the indian national flower lotus. Whereas the big dot represent the idea of BSNL with oval shapes as an element of connectivity. Considering that BSNL has lot of services, diving the design into relatable categories by using different color guides and scheme, making it a simple communication device and effective brand asset.
#websitedesign #uidesign #bsnl
Website Design
The project was approached with the initial project analysis & discovery to start with project and understand the possibility and dynamics of the project. After the comprehensive study of the brand space a detailed documentation was prepared to define the website design and visual style strategy.
Hand drawn sketches
Quick sketches to generate and explore multiple ideas.
Lo-Fi Wireframe
Exploring the flows and various visual hierarchy and layouts.
Hi-Fi Wireframe
Showcase of high fidelity user interface design.
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