estúdio arco — Do ponto A ao ponto O

  • estúdio arco
    Do ponto A ao ponto O  [From point A to point O]

    Do ponto A ao ponto O [From point A to point O] consists in a branding project for estúdio arco,
    a multidisciplinary graphic design studio based in São Paulo, Brazil. After defining a positioning, methodology and manifesto, a visual identity was developed, reflecting the studio's personality.

    Working with the simplicity purpose, the whole identity is typographic and black and white, exhibiting a few graphic elements that reinforce the ideia of going from one point to another, adaptability and movement.

    The logo reflects the name; is a typographic logo system based on simplicity and flexibility of an arc.
    The identity was then spread to stationary, an editorial monograph, a presentation journal, a video, some motion experiments and other objects. 
    The materials and finishings were handpicked and thought out, so they could play an important role in the project.

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