Do ponto A ao ponto O [From point A to point O]
Do ponto A ao ponto O [From point A to point O] consists in a branding project for estúdio arco,
a multidisciplinary graphic design studio based in São Paulo, Brazil. After defining a positioning, methodology and manifesto, a visual identity was developed, reflecting the studio's personality.
Working with the simplicity purpose, the whole identity is typographic and black and white, exhibiting a few graphic elements that reinforce the ideia of going from one point to another, adaptability and movement.
The logo reflects the name; is a typographic logo system based on simplicity and flexibility of an arc.
The identity was then spread to stationary, an editorial monograph, a presentation journal, a video, some motion experiments and other objects. The materials and finishings were handpicked and thought out, so they could play an important role in the project.
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