A series of posters inspired by vintage Indian advertisements. This was a personal project which looks at reinterpreting popular imagery and icons from the 80s and 90s commercials and advertisements and juxtaposing them into the current socio-political climate.
Parle-G a cheap and popular Glucose biscuit brand became an essential in every Indian household and is known for the famous baby on it's packaging. The packaging design and overall branding of the brand has remained largely unchanged since it's inception. The illustration fuses the G of nutrition into the G of Hip Hop culture.
The popular washing powder Surf created Mrs. Lalita or Lalita Ji, a wise housewife character who convinces the masses to use Surf with her iconic dialogue "It makes better sense to use Surf". This illustration re-imagines Lalita Ji as an anti fascist crusader, using her wit to resist the rise of Fascism.
Nirma is another popular washing detergent which created the character of a young girl in white to sell the idea of an all cleaning, all powerful washing formula. In the TV ad the girl is seen spinning around as a halo forms around her. This image reminded me of the classic Wonder Woman series and also coincided with the hugely successful Wonder Woman movie in the summer of 2017.
Amul, India's biggest dairy products brand is iconic for the Amul Girl, who has been it's mascot since the 60s. Amul brands itself with the white polka dotted pattern and an iconic red bar logo which is reminiscent of the Supreme logo. This poster reimagines the Amul girl as a streetwear icon.
