This design was done as a practice brief for the website Briefbox, who provide designers and creatives with brief prompts on all sorts of subjects in order to practice, hone their skills, and keep their creative juices flowing.

For this project, I chose to hone a bit my branding skills (and get out of a particularly nasty slump I was in, which I tried to make sure it didn't show in the project) by picking the brief for the fake company LEAP.

This "company" has values rooted in helping the recently graduated swath of creatives help achieve their goals with guidance and mentoring, as well as advice and tutoring for new start-ups. They are holding conferences in the summer and desired a bold, colorful, cheerful yet professional design that included a brand guideline, logo, tote bag pattern, business card design and a brochure.

Here I detail my process on how I created this brand's identity.

Sketches:

Brochure's inside and outside:

Business card:

Pattern (the colors can be changed as needs are suited):

Basic brand guidelines

Mockups: