• How to turn middle level Ukrainian Premier League football club ‘Mariupol’ into a leading European side using design. Developing traditional symbols, creating stylish kits and taking a holistic approach to brand communication.​​​​​​​

  • Sunrise at the port of Mariupol

  • Project was featured in Sandu Publishing book about design in sports — "Win out: the best of sports graphic design and branding". Purchase it on Amazon.

  • Watch more on mariupol.team

    Idea & art direction: Sergii Rodionov
    Motion design: Anastasiia Maiboroda
    Photography: Ivan Guschin
    Photoretouching: Anna Ponomareva
    Fonts: 'Mariupol' by Andriy Shevchenko and 'Druk Wide' by Commercial Type