Miller Lite
Promotional Packaging Guidelines
Promotional Packaging Guidelines
Date: 2007
Description:
The writing and design of a technical diagrams and rules for promotional packaging
Background:
Miller frequently allows their secondary packaging to carry a promotion with, what they refer to, as an alliance partner. These promotions are sometimes national and sometimes local. For example a promotion with Nascar might be national, and a promotion with the Green Bay Packers would be local.
Notes:
These pages describe how and where promotional graphics can live on the package. Striking the perfect proportions was tricky. My first goal was to protect the integrity of the Miller Lite brand yet we had to offer the partner enough real estate to make a statement.
Description:
The writing and design of a technical diagrams and rules for promotional packaging
Background:
Miller frequently allows their secondary packaging to carry a promotion with, what they refer to, as an alliance partner. These promotions are sometimes national and sometimes local. For example a promotion with Nascar might be national, and a promotion with the Green Bay Packers would be local.
Notes:
These pages describe how and where promotional graphics can live on the package. Striking the perfect proportions was tricky. My first goal was to protect the integrity of the Miller Lite brand yet we had to offer the partner enough real estate to make a statement.
