Romania has a big problem concerning stray animals and, given enough time, this issue will spiral out of control. So, since nobody realizes the urgency of this issue, we decided to speed things up and confront people with the consequences of their lack of action now, rather than in 10 years’ time. Left unsupervised, the population of strays existing on the streets right now will give birth to 1 puppy every 3 hours. So we proposed that movie goers actually meet the puppies born on the streets while they watched the latest Hollywood flick.

Art Director: Agatha Muller