Choice Academy is concept that aims to bring quality education to prison inmates.
By allowing inmates to easily choose their studies and obtain an education, this
program can help salvage the creativity, talent, and abilities of hundreds of
thousands of people, despite the individual’s place in society.
The campaign titled "Awaken the Lost", is meant to introduce the
program and encourage the outside community to participate by
submitting materials and raising awareness.
The identity was inspired by the origami fortune teller, which is used in
the campaign as a lighthearted metaphor for taking your future in your hands.
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