Branding Project ___ 2017
The Bitchaari Collective ©
I developed a new identity
for The Bitchaari Collective ©
The Bitchaari Collective is an Indian - women’s lifestyle brand with it’s heart in reform. The brand is socially and environmentally conscious, with an elevated aesthetic and a strong moral compass. The natural & quality materials are sourced from artisans all around India and produced manually with love.
The word ‘Bitchaari’ is a pun indicating the inner strength & instinct every woman posses, irrespective of her educational qualifications. A Bitchaaari woman is strong and fun, sophisticated but adventurous. To embody these qualities, the identity relies heavily upon a vibrant, bold color palette, pulled from the essence of the brand. As the brand’s versatile range, the brand colors are designed to be layered or stand alone, and last longer than just a season. While the gold and black form the primary colors of printed implementations, it’s social media activity relies heavily on black and white images to give center stage to the imagery.
We wanted everyone to be able to wear their heart and their opinions on their sleeves.
All the profits from the sale of the mechandise were donated to women's charity
#CoolForACause
Client: The Bitchaari Collective | Services: Brand Development + Visual Identity + Social Media | Year: 2017
The Brand Philosophy
Brand assets : Typography and iconography
Packing design in the form of a premium match box in exotic colors made this an ideal choice for festive gifting
Every packaging was manually crafted by an ace Indian artisan specialising in gold foil stamping process.
The picture below illustrate the analogue gold leaf printing process.
Communication design for social media platforms
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