This project was developed for the San Antonio Cocktail Conference to drive seminar ticket sales. The client's wish was to entice social media viewers to purchase seminar tickets without ever mentioning that tickets were available for sale. To do this, we featured a number of speakers with a treatment that showcased a quote from an article they'd been published in, whose subject matter directly pertained to the subject matter of their seminar. Each post simply featured a link to that speaker's seminar in the description. By the time the conference rolled around, each seminar was on a waiting list for entry; some even reaching capacity of the venue.