Ici Bistrot is a restaurant chain located in three cities of France: Rennes, Nantes and Lille. Each restaurant will have the name of the city, "Ici Nantes" for example, "Here is Nantes" in English. Their goal is to be a mix of a restaurant and a fast food, where you can eat quality food but at a decent price and within half an hour. It’s the place where you want to eat for your midday break. As the fast food competition is high, the identity had to be significantly unique, bold, and show that this is the bistrot you want to be in.

The logo is minimalistic but gives a unique personnality to the brand. As the name of each restaurant will be different, it had to be very easy to adapt to each city.

The main feature of this logo is the path. It shows speed, and also puts an emphasis on the city name, which gives it an authentic feel. As a restaurant logo will be placed on many different formats, it will be possible to play with it and adapt the logo to the support.

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