This infographic video served as intro to our 2012-2013 Upfront. It illustrated some of the facts that made VME stand out from the rest. It showed that we understood who our viewers are, where they were coming from and most importantly, what they wanted to watch on our screen.
This is our latest Holiday promo, we were always toying with the idea of creating a living post card for our viewers. We finally made it happen this year. Happy Holidays!
This Marketing Reel was created to provide our customers a video that showed in a very brief but direct way how we execute our strategies. It is fast paced and full of energy making it engaging and fun to watch. If you like it and it speaks to you then our job was done.
VME CONTIGO.
Vme´s website went through a major make over and we invited our viewers to rediscover it by telling them that there is a site where believe it or not, babies, wild animals and cooking tips live together in perfect harmony, VMETV.COM 
A Different Character (Un Personaje Diferente) campaign was created to highlight some of the unique and fun characteristics that make our main protagonists stand out from any other programs in the Latino world. The promos cleverly delivered info about the show while at the same time revealed little known facts about the characters.
These promos were created as cultural fillers to provide our viewers with interesting remarks written by famous Hispanic authors. The illustrations were drawn by my Dad, Fernando Llera. You can see more of his work here:
http://www.behance.net/gallery/CARTOON-SAMPLER/5261439
Creative Direction. Copy. Proofreading.
Vme TV Guide  Aug-Sep
Creative Direction. Copy. Proofreading.
Vme TV Guide  Jun-Jul
Creative Direction. Copy. Proofreading.
Vme TV Guide  Oct-Nov
This one´s my personal favorite.
I did a similar ad years ago for Mini.
You can see it here on my Print Ads Gallery.
Creative Direction. Copy. Proofreading.
Vme Sales Sheet.
VME 2012
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VME 2012

My latest creative campaigns for Vme.

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