CROSSFit UNCUT approached me wanting graphic development of their existing brand.
The customer wanted to incorporate the website into a logo that needed to be on black.
I envisioned this as a badge we could place on promotional material, so developed the above logo.
Where I wanted to take the brand.
Thinking of the pressure that Crossfit puts the members under, I wanted to show this in an elemental, background way giving roughness and texture to the graphics
Poster Development
Web graphic development