The New snapchat

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    Snapchat - is a multimedia messaging app popular in North America and Europe. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content. Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.

    July 2016 marked Snapchat's acquisition of Bitstrips and its app Bitmoji, which allows users to design stickers featuring personalized cartoon avatars. As of year 2018, Snapchat has 187 million daily active users.

    After the abuse from others social, Snapchat wanted to tell everybody: “Hey I’m still here, stronger than before!” So, this was my approach for the restyling. This is only my personal rivisitation, hope you can appreciate it!

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    For the advertising I've realized vivid images with vibrant blocks of colour and simple but very effective execution through silhouettes and bold shapes.

  • "snapchat // Redesign concept"
    Alessio Varvarà - © 2018 All rights reserved.