AMNESTY - BULLET
Brief
How to reach influencers - bloggers, journalists and nationals daily newspapers’ redactions - to make the call of Amnesty International listened before the traité about commerce weapon in July, 2012 ?
Solution
What if you had the power to make fire guns disappear ?
How to
In an isotherm envelope, a bullet in Gallium - a metal that melt at 29°C - that is gonna disappear in the hand.
Melted, it reveals a paper with the url to sign the petition for Amnesty International.
