As part of the launch of Lavazza's Prontissimo! instant coffee in Singapore and Hong Kong, 1,000 canisters of their product were sent to media, influencers and target consumers. We designed a special packaging for this distribution, to communicate the brand's heritage and values in the product's story.
Copywriter: Shane Carroll
2017 // Lavazza Asia // offline distribution
2017 // Lavazza Asia // offline distribution
