Client : Social Wellfare Foundation Peacevill
Project : Authentic Premium Sausage Brand Creation
Project Scope : market research/ brand strategy/brand identity design/ package design/ marketing strategy/ brochure design/ copywriting/ photoshooting
Challenges & Solution :
the bread and butter created an authentic premium sausage and salami brand FRIEDEN HEIM that is made with 100% JEJU black pork with no chemicals. We defined its brand concept as 'Meister's Belief' and developed package design template that delivers FRIEDEN HEIM's artisan product values and premium brand positioning.