Lorenzo Cherubini, aka Jovanotti, is one of the most iconic and eclectic pop artist in Italy.
To celebrate his latest album, “Oh, Vita!", we partnered with Spotify to create a unique billboard in the heart of Milan.
Our inspiration came from fans themselves who spontaneously had started to personalize the cover art of the album
on Instagram. We selected the most creative and imaginative designs and used them as a starting point to create
8 short animated videos intended to honor the multifaceted musician.
CREDITS
Executive Creative Directors > Livio Basoli & Lorenzo Picchiotti
Account Director > Elena Panza
Copywriter > Marco Luccitelli
Art Director > Antonio Gambino
Account Director > Elena Panza
Senior Account Manager > Giulia Borina
Account Executive > Giorgia Marchelli
Integrated Production Director > Matteo Pecorari
Producer > Martina Kirkham
Motion Graphics > Ditroit
