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A personal branding project created during Sztuka Projektowania
– a graphic design course I attended in 2017, mentored by
some of the finest Polish designers.
– a graphic design course I attended in 2017, mentored by
some of the finest Polish designers.
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the idea
...was to combine my initials, P & K, in a subtle, yet distinctive way. I'm a huge admirer of modernist
graphic design, with its bold figures and clever usage of negative space, so I aimed for similar effect.
The process was not that easy though, and it took me a while to come up with the final version.
Browsing through multiple logobooks helped a lot, as I found many inspiring works, such as those
awesome examples below.
graphic design, with its bold figures and clever usage of negative space, so I aimed for similar effect.
The process was not that easy though, and it took me a while to come up with the final version.
Browsing through multiple logobooks helped a lot, as I found many inspiring works, such as those
awesome examples below.
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left to right: Alpha Pack LLC by Erica Westerfield, Stadt Brühl by Anton Stankowski, Kitch by Anagrama, Warner Communications
by Saul Bass & Associates, Tülmen Perde ve by Sait Maden, The Wickes Company by John Greiner, Kalos by Franco M. Ricci
and Detroit Underground by Michael C. Place. All logos and trademarks featured above are the properties of their respective owners.
by Saul Bass & Associates, Tülmen Perde ve by Sait Maden, The Wickes Company by John Greiner, Kalos by Franco M. Ricci
and Detroit Underground by Michael C. Place. All logos and trademarks featured above are the properties of their respective owners.
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the logo
…in its basic form is a symbol, built on a circle and its sectors (less is more, huh?), all served
in monochrome. The secondary version is supplemented with typography – I chose geometrical,
sans-serif Poppins typeface, designed by the Indian Type Foundry.
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in monochrome. The secondary version is supplemented with typography – I chose geometrical,
sans-serif Poppins typeface, designed by the Indian Type Foundry.
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the identity
is supplemented by pattern derived from logo elements. Carefully composed and measured,
it finds its usage across all media: from business cards through stationery, website and even
a few extras, such as fancy slip-ons. See the basic brand book here. Warning: it's in Polish!
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it finds its usage across all media: from business cards through stationery, website and even
a few extras, such as fancy slip-ons. See the basic brand book here. Warning: it's in Polish!
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many thanks to Patryk Hardziej & Oskar Podolski /OESU/ for their superb guidance during the course,
and to Kuba, who had my back throughout the whole project.
and to Kuba, who had my back throughout the whole project.
photo credits: Kasia Pawlaczyk
psst: if you like what you've just seen, hit the thumb up for my first publication on Behance! *woot*
psst: if you like what you've just seen, hit the thumb up for my first publication on Behance! *woot*
