Client : Charmzone cosmetics
Project : Chamzone brand renewal project
Project Scope : global beauty trend insights/ brand design strategy/ product category consulting/ brand naming + communication message + brand story contents/ design strategy/ basic design(symbol logotype)/ application design/ package design/ photography shooting/ brand guideline
Challenges & Solution :
Charmzone was started as apothecary store which was founded by Gwangsuk Kim, a renowned pharmacist of the time. In order to change their old-fashioned brand image into a more contemporary style, the bread and butter renewed corporate brand(Charmzone) and created a new product category brand(PREP & GRAIN). With a concept of 'Proven-to-Improve', we developed a brand visual system that emphasizes Charmzone's apothecary heritage.
Charmzone Corporate Identity Design Concept
Charmzone Supergraphic Design
Brand Photography
Charmzone PREP line
Brand Photography
Charmzone GRAIN line
Charmzone Giftset
Charmzone PREP & GRAIN sample kit
Charmzone brand guidline + brand leaflet
