HERA CRUISES - Branding


  • Hera Cruises
    The Luxury Cruise in Ha Long Bay

    Aphrodite Cruises is started to be operated in 2011 with the very first orientation of boutique experiences, the most luxurious fleet of traditional wooden junks in Halong Bay. Hera Cruises is recently developed based on the success of Aphrodite Cruises, but even more luxurious and elegant. The 6-stars cruises offers the best experience of Ha Long Bay in absolute luxury and comfort. Hera’s loyal, dedicated professional team offers warm and discreetly attentive personalized service. They take immense pride in making every possible effort to fulfill and exceed guests’ expectations, making guests feel truly enjoyable.

    Specialty: - 6 stars cruises - Whole wooden boat - Luxurious, detailed wooden interiors that were taken from local wood and made by local craft man

    Core Value: Luxury - Comfort - Elegance 

  • Ancient Hera 
    Greek Goddess of Marriage & 
    Queen of Olympus

    Hera is the Queen of the Gods and is the wife and sister of Zeus in the Olympian pantheon. She is known for being the Goddess of Marriage & Birth. Even before her marriage with Zeus, she ruled over the heavens and the Earth. This is one reason why she is referred to as ‘The Queen of Heaven’ – ruling over Mount Olympus where all the gods and goddesses live.

    Symbols of Hera: - Diadem - Scepter - Pomegranate - Lily flower
    Her sacred animals: - Peacock - Cow - Cuckoo - Lion

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    Modern Hera 

    Her features: Big eyes - Pierced lobes - Elegant - Decently - Feminine
    Goddess of: Marriage - Fertility - Child birth - Heirs - Heaven 
    She controls: Air - Wind - Storm...
  • Hera - 
    The Queen of Gods

    Got married to the King of Gods- Zeus, makes Hera became the Queen Of Gods & Heaven. 

    The logo is purely inspired by Hera the Goddess herself, the icon is created and brilliantly simplified under a high-class woman head’s figure. The circle around Hera’s head implies the structure of sustainability in business and marriage since she is also called the Goddess of Birth and Marriage. Many lines and curvy waves are included because Hera is known as having the power of controlling the wind, air and storms. Following an arduous process of analysis and summation, we managed to represent the figure of Hera in a simple and completely recognizable manner.
  • Logo Design: Vy Nguyen
    Stationery: Comma Media 
    Photo: Comma Media 
    Year 2016.