TASK
Snow crab is a Santa Bremor's product, premium quality surimi with the taste of a real crab. Packaging design has become obsolete so it was about the right time for the packaging redesign.
Snow crab is a Santa Bremor's product, premium quality surimi with the taste of a real crab. Packaging design has become obsolete so it was about the right time for the packaging redesign.
SOLUTION
At the core of design concept — minimalism and bright visual method. Image of a crab claw brings transparent association, helping consumers easily identify product and thus creating more emotional, "alive" brand image.
At the core of design concept — minimalism and bright visual method. Image of a crab claw brings transparent association, helping consumers easily identify product and thus creating more emotional, "alive" brand image.
