Petrichor is the name given to the smell of earth after rain. This smell derives from an oil that is absorbed by clay-based soils and rocks. During rain, the oil is released into the air producing the distinctive scent. It is a word that brings up feelings, memories and emotions.
And that’s Petricor Coffee and Culture’s intention, a place that looks up to not only serving, but interact with it’s public in a way that makes them feel like home, being a hideaway of great moments!
Project developed as part of my thesis for Bachelor in Graphic Design by Universidade Estadual Paulista.
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