A series of hand drawn and then digital sketches allowed our team to work with MTWB until the final brand marks were established. We created a responsive brand system with an icon to represent local and global community simultaneously and a word mark to represent connectivity and growth.

Make The World Better asked Neff to conduct a brand analysis and rebrand of their organization. During the process, we designed a cohesive, modern, and informative brand to communicate their mission and increase the effectiveness of their marketing reach. The new identity enhances their vision to communicate with potential partners, donors, and community members.

We designed and developed a custom website to reflect the youthful, vibrant energy of the brand. Using bold colors and playful shapes, our team communicated the foundation’s mission of engaging people of all ages to help improve their communities.

Neff’s videography capabilities were leveraged by MTWB during their 5th Annual Healthbridge Event at the 76ers Training Facility in Camden, NJ. We filmed the event and produced a recap video to be shared across all social media channels.  Neff is also developing a larger documentary style video to be shown at MTWB’s 5th Annual Benefit Concert.

Make the World Better | Short Documentary from Neff on Vimeo.

Make the World Better - 5th Annual Benefit Concert (ft. Future Islands, Hop Along, Strand of Oaks, & Karl Blau) from Neff on Vimeo.

Make the World Better - 5th Annual Benefit @ Philadelphia 76ers Training Facility from Neff.