Free Food Delivery on Mondays, AKA NOMDAY or TGIM.
Below is the core research I did to launch the campaign. Shows the process of design thinking I applied through brainstorming while looking for other launch campaigns on the internet.
Final Logo entity to be used in stickers, banners and other print collaterals.
Logo brainstorming and variations. Some of them were discarded on the basis of cliche appeal, some on being not-so-clear to convey the message.
A storyboard I came up with to create a motion video to launch the video on various platforms there were edits being done on the go so you can find some frames being added later and the arrangement o the video frames being altered.
White Background.
Final Launch Video.
A few other variations which I discarded for being too tacky for just on glance.
Hoardings and In Restaurant branding work to generate awareness and call to action for new and old customers.
This would be a live delivery tracker placed outside select restaurants which have large volumes of orders going out the place. Where customers Dining in would be able to see live delivery tracking for the latest order. It would induce a sense of a game and an aura of excitement whether the next delivery would be on time or not all the same time making them aware of swiggy's presence.
