THE SEEDS PACKAGING CONCEPT
"SMART GARDEN"
The task was to create and develop my own concept brand of seeds for people
35 – 45 y.o., gardening newbies, who live in Moscow. I had researched
a seeds category, main competitors, target audience and had found an insight:
“I don’t like to ask for advice because I cannot admit that I don’t know something”.
I developed a system helping to plant seeds clearly and effectively through
So I created a brand-platform with brand essence — “garden helper”.
the scientific approach and simple, clear visualization. The scientific approach
includes a unique information about the compatibility of vegetables during
seeds plating. Some of them cannot easily grow with each other and harvest
can be very scarce. Thus, the brand name “Smart garden” appeared!
