Vivien Tan's profile

Campaign | Ensemble BlackBerry product launch

Vivien Tan
•
ENSEMBLE BLACKBERRY
Product launch campaign
Overview
BlackBerry is primed to release their latest smartphone, Ensemble (fictitious), on January 2018, with
the special feature of a detachable smart wireless earpiece.
Key Objective
Launch campaign to brand and market the new product, Ensemble BlackBerry.  
ensemble blackberry smartphone launch campaign branding storyboard


Single-minded proposition
To introduce the new smartphone—Ensemble BlackBerry—to the young white-collars as a device to improve their work efficiency, and raise the brand awareness of how it can be a reflection of their personality as fearless and confident, by means of dynamic and collaborative interaction especially through online platforms.


ensemble blackberry smartphone launch campaign branding storyboard
ensemble blackberry smartphone launch campaign branding storyboard



ensemble blackberry smartphone launch campaign branding storyboard
PRE-LAUNCH
ensemble blackberry smartphone launch campaign branding storyboard
HOME—OVERVIEW
ensemble blackberry smartphone launch campaign branding storyboard
SPECIFICATIONS
ensemble blackberry smartphone launch campaign branding storyboard
PURCHASE
ensemble blackberry smartphone launch campaign branding storyboard






ensemble blackberry smartphone launch campaign branding storyboard
ensemble blackberry smartphone launch campaign branding storyboard
ensemble blackberry smartphone launch campaign branding storyboard
ensemble blackberry smartphone launch campaign branding storyboard
ensemble blackberry smartphone launch campaign branding storyboard
ensemble blackberry smartphone launch campaign branding storyboard
ensemble blackberry smartphone launch campaign branding storyboard
ensemble blackberry smartphone launch campaign branding storyboard








CAMPAIGN  |  ENSEMBLE BLACKBERRY
Vivien Tan  陳曉樂
Campaign | Ensemble BlackBerry product launch
Published:
Vivien Tan's profile

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Vivien Tan's profile
Batu Pahat, Malaysia

Campaign | Ensemble BlackBerry product launch

Ensemble is a new smartphone released by BlackBerry with a pair of wireless smart earpieces. The new product launch from BlackBerry enhances the Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives