The Whiteboy Shebeen is a South African cuisine restaurant in the heart of the urban jungle Sandton, Johannesburg. The eclectic vibe and strong African influences make it a restaurant that will entertain locals and over seas guest in the fullest. A new and fresher corporate identity and look needed to be designed, along with packaging for their house wine & beer, also take-away boxes for their pizza and meals.
The concept behind this project is Labola ( a well known South African tradition ) . I used the currency used in Labola : a bull as the main focus point in the design, also using diamonds to show our diversity and culture. Bringing opulence and tradition together in the packaging. For the Beer I used wholesome colours( more casual) and for the wine just black and white( more sophisticated look), with a bit of colour.