Blackletra a digital type foundry founded by Brazilian type designer Daniel Sabino, currently based in São Paulo, Brazil.

For his new website, Blackletra wanted an experience that conjugated two main functions, displaying the fonts in an engaging manner and integrating the store in a way that the user felt comfortable navigating.

My approach for this website in particular, came from a great respect for the source material. From early on Blackletra’s typography informed the structure of the website, resulting in the website being almost all built with typography. By stripping the website of other elements we could let the user focus on each type and it’s specific characteristics.