This is one part of a campaign my team -Jacob Lawrie, Ros Wells and I worked on during the course of this year. A friend of mine approached me saying she wanted some advertising work done to raise awareness of endometriosis in New Zealand. It is much more common than people think. One in ten women in New Zealand are estimated to have endometriosis but it is such a taboo thing to talk about. So through our campaign we want to spread the word and show our support. We figured that the truth was the best way to share their stories. This was one that particularly resonated with us.