'Ticket machine'
Tactical campaign for Listerine Mouthwash to reinforce their 'Get's To Those Hard to Reach Places' proposition.
We employed people to assist motorists at the exit areas of 12 suburban malls for a series of weekends. These Listerine-bibbed assistants took motorist’s parking tickets and inserted them into the notoriously “difficult to reach” ticket slots.
We employed people to assist motorists at the exit areas of 12 suburban malls for a series of weekends. These Listerine-bibbed assistants took motorist’s parking tickets and inserted them into the notoriously “difficult to reach” ticket slots.
Agency: TBWA Fusion
Copywriter: Richard Lamb-Hughes
Copywriter: Richard Lamb-Hughes
