The packaging concept for alcohol drink "Smart brandy".
Often people drink strong alcohol and get so drunk, even forgot their names and home location. The bottle of "smart" brandy helps to remember who you are and where you live even if your mind refused to do it :) Package also keeps info about your trustee (friend, colleague, or family member), so you (or someone else) can call him and ask for help.
If you got badly drunk and disabled, you can also give this bottle to a taxi driver, he will handle the situation:) This bottle has a small pencil tied to the rope for writing all necessary information.
The main idea is a packed "memory". The written info always help you to remember your name and to get home safely.