-
Festival dei Sapori is a multi-culinary, gastronomic Festival host by the city of Cisternino, Italy. The Festival is the first big event organized by the municipality as a container of the 7 traditional micro-fests taking place in the 5 suburbs of the city. I designed its visual identity system and communication assets, set its tone of voice and its first ad campaign both on print and digital.
-
Major aim for the municipality was to use this new initiative to drive the attention to the youngest generations to the Festival and its culinary, typical food experiences.
The Festival's visual identity wants so to be a radical modernization of the traditional ceramic pot's ancient decorations, the rampant rooster, surrounded by a set of daisies' petals.
-
Those two figures are so the core elements of the Brand, representing a concrete shift from the past to the future in its language and expressions, indeed using and reinterpreting common, usual signs belonging to the tradition, setting them in a contemporary context and so understandable to everybody.
