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Museo del Hidalgo ( Exhibition Design & Communication )

The Museo del Hidalgo recreates the life and historical conditions of the hidalgo*, universilazed by the Cervantes's most popular character Don Quixote, whose adventures took place in , the region where the museum is located.
Through a formally contemporary discourse, the museum showcases the materials –tangible and intangible (like music)– preserved from the XVI-XVIII th centuries. 

* hidalgo: traditional title of persons of the Spanish low nobility


[left] for the opening event of the museum, that also happened to be the initial communication in newspapers, posters and magazines. 
[right]  for the musem. 

[left] interior. Consciously the identity combines gold and black –richness and poverty– as a way to express the inherent contradiction between the wealthy appearance of the hidalgo and his real condition –as it is being treated in literature– close to poverty.
[right] as part of the museum merchandising.

Press note: EL PAIS Dominical, May 12, 2011. 
Photo showing the exterior of the museum and its location.

Visual Identity of the museum, at the entrance, in the reception's wall.
The lfor the institution is a mutable system composed by the melting of different objects from the material culture of the period of the hidalgo (XVI-XVIII), in an allways anthropologic way.

Layout design of the different panels in the exhibition.
Set of developed for the museum signage.
Museo del Hidalgo ( Exhibition Design & Communication )
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Museo del Hidalgo ( Exhibition Design & Communication )

Exhibition design, wayfinding, branding, communication and merchandising for the Museo del Hidalgo, located in Alcázar de San Juan, Ciudad Real, Read More

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