Concept and design of new menu and KV
for the chain of japanese restaurants.
for the chain of japanese restaurants.
There is simple idea about thrilling changes, which human experienced becoming a member of the "sect of pan-asian cuisine fans". Each character gained his own unique art object and as a result the menu looks like fashion magazine. In the same time the images does not detract from the product.
Leadership: Lera Kechrinioti
Art-director: Sasha Toropchin
Idea: Sasha Toropchin and Ira Bukreeva
Art-director: Sasha Toropchin
Idea: Sasha Toropchin and Ira Bukreeva
Costume designer: Venera Kazarova
Design: Ira Bukreeva
Photo: Andrey Yakovlev and Lili Aleeva (models), Ira Zavyalova (dishes and objects)
Models: Sonya Lomiga, Maxim Ganyuk
Stylist: Anna Yacko
Makeup: Keti Chernova
Retouch: Ira Bukreeva, Sasha Toropchin
Project manager: Nastya Bugrisheva
MENU
BAR
BACKSTAGE