Alexander Toropchin's profileIrina Bukreeva's profile

Metamorphosis (menu)

Concept and design of new menu and KV 
for the chain of japanese restaurants.

There is simple idea about thrilling changes, which human experienced becoming a member of the "sect of pan-asian cuisine fans". Each character gained his own unique art object and as a result the menu looks like fashion magazine. In the same time the images does not detract from the product.

Leadership: Lera Kechrinioti
Art-director: Sasha Toropchin
Idea: Sasha Toropchin and Ira Bukreeva

Costume designer: Venera Kazarova
Design: Ira Bukreeva
Photo: Andrey Yakovlev and Lili Aleeva (models), Ira Zavyalova (dishes and objects)
Models: Sonya Lomiga, Maxim Ganyuk
Stylist: Anna Yacko
Makeup: Keti Chernova
Retouch: Ira Bukreeva, Sasha Toropchin
Project manager: Nastya Bugrisheva
MENU
BAR
BACKSTAGE
Metamorphosis (menu)
Published:

Project Made For

Metamorphosis (menu)

Concept and design of new menu and KV for the chain of japanese restaurants.

Published: