Coco Ana Chocolate
August 2017 packaging graphic design
August 2017 packaging graphic design
Coco Ana Chocolate
CLIENT
Coco Ana Chocolate is as a small-batch bean to bar chocolate company based in San Diego, CA. They believe combining the virtues of dark chocolate and cannabis can help you maintain a healthy lifestyle.
ASSIGNMENT
To design the graphic proposal and concept for the new chocolate packaging label in 3 different versions: Indica (calming and relaxing effect with pain relief), Sativa (focused and energetic effect with pain relief), and Traditional chocolate flavor with notes of red berries (without cannabis).
CHALLENGE
To create a unique concept that reflected the brand's values: a high-quality product that combines the Californian style with the rich flavor of chocolate and medicinal properties of cannabis.
PROCESS
The customer already knew the shape of the product and packaging. Also provided the logo and brand concept. I started creating a watercolor background to give it a handmade Californian relaxed look. The radiant and powerful colored spots represent the unique experience of cannabis in each person, never the same, unrepeatable. Cold colors: violet and blue for the experience of relaxation, serenity, recollection, passivity. Warm colors: orange and fuchsia for the energetic, active and intense experience. Brown for the traditional not infused chocolate disc.
I played with the shapes of the palm tree and cannabis plant to create a fun, repetitive texture in the background. The waves of the Coco Ana logo shape for the traditional chocolate flavor. The result is a sophisticated and peculiar packaging that communicates all the elements of the brand, without leaving aside the formality of the product. Coco Ana Chocolate is ready to be sold in specialized distribution centers for medicinal purposes. Each serving contains one micro-dose (approx. 10mg) of THC.
