Cura-Tour — Logotype development
Comprised of a fully customised geometric typeface, the logo mark's sole intent is to reflect the diversity of Cura-Tour's creative platform. Reflecting the the extensive void of subjective debate and documented artwork. Gauging a clear and memorable solution that can be used across digital and print based applications. Below are the initial stages of development as we produced our concept alongside various testing with grid systems.
02 — Logotype Development
02 — Tote Bag test applications
Cura-Tour — Animating the Logotype
Animating the logotype gave us the opportunity to explore the principles in which we built this brand on. Consequently, taking our grid system, and placing our custom logotype into a situation that showcases the inner-thinking of the creative mind. Thus, a repetition of movement in alternating segments to reflect the frequent input / output action of the design process.
03 — Animating the Logotype
Cura-Tour — The Zine
Our zine was a powerful tool to document the conversation and debate we had with our featured creatives alongside the curation of their submissions. As a result, we based each zine, from across layout to visual language, off their working style alone. Embodying a distinguishable identity that preserves the integrity of their work and the recognisable brand language of Cura-Tour.
Cura-Tour — Website
As an extension of our editorial product, we developed a conceptual design proposal for how our site could look and perform in the near future. In essence, we wanted something that would reflect the legibility of our zine, whilst gauging an infinitely simple user experience for both desktop and mobile browsing.
07 — Mobile Website Wire-frame
08 - Desktop Website Application
Cura-Tour Series 1 / Illustrators
Henry Boon + Ramella Isogon
Artists links —
Designers / Interviewers —
Thanks for stopping by, you can keep up with more of our day to day endeavours over at —
@ben_designs + @_c_edwards