C O N T E X T
In Costa Rica citizens wait as long as 9 years for a medical appointment in public health institutions and some of them have even died while waiting. This is because there are not enough doctors to meet the demands of patients. In addition the hospitals have old facilities.
I D E A
We created THE CALENDAR OF PAIN. A calendar that for the first time made public the medical files of hundreds of patients to show how long they wait for medical attention. The calendar looked exactly like a patient’s medical file. It was presented to Congress at the start of the year, so that they could look at the year ahead and see all of the individuals that are waiting for medical care each day. The movement also sent it to the media.
Advert title: Calendar of Pain
Campaign name: Calendar of Pain
Media: Direct
Industry: Non profit
Agency: Publimark Mullen Lowe
Advertiser: Salud sin Filas
Brand: Salud sin Filas
Chief Creative Officer: Javier Zeledón
General Creative Director: Jorge Carrera
General Art Director: Franklin Guevara
Copywriter: Maricarmen Montero
Graphic Designer: Susana Salas Creative
Supervisor: Jonathan Sánchez
Art Director: Milena Soto
