Emaar UAE: The Dubai Mall Winter Collection
Overview: Dubai Mall wanted to introduce their Winter collection in a way that brings the feeling of Winter to Dubai and draws attention to the public eye.
Rationale:
In the world of fashion, to be is to be seen.
And to be seen is to be at the heart of the action, not merely a bystander.
Everyone wants their 15 minutes of fame, to be known and to be talked about.
By combining people’s desire for fame and the release of the new Fall/Winter collection, we want to take fashion to new heights; figuratively and literally.
Fashion lovers will be given the opportunity to showcase their very own Fall/Winter outfit and become the fashion show itself rather than simply witness it.
They will become the new face of the Fall/Winter Dubai Mall collection.
Taking fashion to new heights.
