CHAMPS SPORTS
CURRY OPS
We launched Stephen Curry's new signature shoe – Curry 3 – with an event and pop-up store in San Francisco. Working closely with Champs Sports and Under Armour, we brought #CurryOps to life with a 3-on-3 basketball tournament, 360° photo booth, barbers, and a mural wall by Bay Area artists, Illuminaries.
Steph made a surprise appearance to root on the high school 3-on-3 players and kicked it during the surprise French Montana performance on court.
The results surpassed our client's expectations with 5.3 million social media impressions, and over 170 million total impressions, including media coverage and influencer shout outs.
Experiential - Katie Longmire
Creative Director – Matthew Comer
Art Director – Ben Howard
Copywriter – Eugene Gao
