Broadsign - Visual Identity

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Broadsign
Visual Identity platform

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Broadsign is the world’s leading digital out-of-home signage software company. Its software powers over 130,000 displays in the most prestigious locations across the globe… Time Square, The London Underground, Las Vegas’ Harmon Corner, and most of the busiest airports, cinemas and retail venues across the globe trust them year after year. The company is experiencing a period of high growth along with a diversification of it's clientele and product offering. Consequently, there was a need to evolve its brand strategy to support this expansion. Brandbourg had the privilege of guiding the Broadsign team in defining their DNA, the architecture of its product portfolio and the revitalization of its identity.

In order to ensure a successful transition in the context of a brand with strong equity, the most recognizable elements of the logotype have been thoughtfully revisited and amplified. The triangle, symbolizing the “play” button, has been freed of the wordmark and resized to allow it to live more independently. As a result, it can be used as a favicon or social media avatar. When seen in perspective, the new icon can also be interpreted as a screen with the “play” symbol in its center.