My chosen company for this module is Emerald Guitars Company. They are a local company who produce custom made carbon fibre guitars. The company was founded by Alistair Hay and is based in St. Johnston. They have a staff of only 10 employees. Their headquarters is an office in St. Johnston, they do not have a shop have it would not be efficient as 90% of their products export globally. 

I chose Emerald Guitars because Sean Feeney, an employee of Emerald, is a close family friend, therefore I know quite a bit about the company. They are very consumer centric and always put their consumer at the heart of the brand. 

From researching this I could see that the company had a potential to improve themselves by making a few adjustments such as; being more interactive with their consumers and defining their personality, which would allow consumers to get to know them.

Firstly, I began researching and exploring different ideas:

I decided o go with IDEA 3: Emerald Guitar Jukebox, I thought it had most potential and was the best solution for developing Emerald Guitars Interactivity with their customers. 

Secondly, I then began researching different Music Uploaders, Music Players and Live Chats, to see what they all had in common. HEre are the results:

Once I knew what I wanted, I done a bit of background research on Emerald Guitar's presence online, across all of their social media pages. Results:

Thirdly, I began researching into what colour scheme I wanted for my Jukebox. I experimented with several techniques but decided to settle for the same colour scheme as seen on www.emeraldguitars.com. Here is my Mood Board to show my process:

When I had all my information gathered from research, I began sketching to see what I wanted each section to look like:

I done some research at the end of my project to see how Emerald Guitars could further their Interactivity Research. I looked into Voice Recognitions for example Alexa, as seen below.

Using Photoshop and Illustrator, here are the end samples of what the Emerald Jukebox will look like. 

Here is a video (containing a voice over) of how the prototype will work.

From this project I feel like I have learned a lot in terms of UX and UI. This module has improved my presentation skills as we had presentations throughout, including The Pitch. I think it will help me in the future when I decide to pitch this idea to Emerald Guitars and it will help me for other pitches too.