The eccentric and ornate atmosphereof the Catholic religion has always fascinated a great many people. In addition,a new religion has developed with a belief in the global economy and withmaterialism as the one God. As people continue to search for new forms ofspiritual enrichment, space is also created for new types of religiousexperience, Catholicism and spirituality. This search for new meaning leads toinner reflection. Coen van Ham delved into the tension that exists between thematerial and the spiritual. The result was a new logo based on the cross.
This logo is based on a reversal.Will you choose the deeper spiritual value or the material value on thesurface? Do you believe in God, in yourself, or in the power of the economy? Orperhaps you believe in a material as well as a spiritual world? 
Faithless consists of four parts.Each of the parts is covered with a layer of veneer made of the four kinds ofwood which, according to tradition, was used to fashion the cross of JesusChrist *. The front side of the wood surface is fitted with 24 carat gildedbrass. The dimensions are based on the sacred numbers 3, 4 and 7: each partmeasures 140 or 70 x 70 x 34 mm. On top of this, a gilded brass panel is fitted0.7 mm thick.
*According to tradition, most of the cross of Jesus Christ has been recovered.The types of wood mentioned in this regard include the cedar, the cypress, theolive and the palm. This has led people to conclude that the cross was madefour different types of wood.
 

FAITHLESS
Published:

FAITHLESS

Coen van Ham delved into the tension that exists between the material and the spiritual. The result was a new logo based on the cross.

Published: