Don’t be a dick. A simple, direct message created by Chappy to encourage users to rethink the way they are treating each other online. Chappy launched their Pledge at the end of last year to tackle discrimination in the online dating space. Users now have to agree treating all others with “respect, kindness and honesty” before they are able to use the app. The campaign launched in November 2017 through video, OOH, digital, social and in app.