Kickstarter.com is all about helping people fund and create projects through crowdfunding. Kickstarter has enabled thousands of project to come to life through millions of dollars in public donations. With this campaign, we wanted to represent the positive, uplifting nature of utilizing the Kickstarter platform, and how it had the power to turn someone's day around, and make dreams come true.
San Francisco is huge for both individuality, and entrepreneurship. We decided to go with a gorilla tactic for posters highlighting people going after their dreams, and using Kickstarter to make them happen.
San Francisco is huge for both individuality, and entrepreneurship. We decided to go with a gorilla tactic for posters highlighting people going after their dreams, and using Kickstarter to make them happen.
Mobile Ad/App: The Kickstarter ad will pop up when certain words and terms are searched for using applications and sites such as Dictionary.com. The ad would turn into a full-screen version of an inspiration quote, and then take the viewer to a mobile version of Kickstarter project viewing. They are able to choose by location and industry, then view the project videos.
Interactive Board: We wanted to create something that would get people's attention on the street, and would engage them to want to touch and view the projects. This interactive board uses the same sliding scale as the mobile application to choose city, industry, and then choose from the video's in those categories. Once a video is chosen, everyone in the vicinity will be able to see and hear the project as well.
Radio Ads
